These are typed in before the sale is finalized. Internet coupons: Online retailers often refer to these as "coupon codes", "promotional codes", "promotion codes", "discount codes", "keycodes", "promo codes", "surplus codes", "portable codes", "shopping codes", "voucher codes", "reward codes", "discount vouchers", "referral codes" or "source codes".Later on the term "downloadable coupons" came into use. Other than newspapers, there are also coupon book publishers and retailers who compile vouchers and coupons into books, either for sale or free.īy the mid-1990s, "couponing had also moved to the internet." An early term was clipless coupons. Some retailers and companies use verification methods such as unique barcodes, coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use. Historically, verifying the discount offered has been via presenting coupons clipped from newspapers or received in the mail. ConveyanceĬoupons exist in more than one form, and are acquired by customers in a variety of ways. Periodic special events double or triple coupon values on certain days or weeks. Some grocery stores regularly double or even triple the value of coupons to bring customers into their stores. Part of their function is to advertise their offerings and attract new customers. Coupons issued by the manufacturer of a product may be used at any coupon-accepting store that carries that product.Some stores will also accept store coupons issued by competitors. store coupons: issued by the store itself.20 pound bag) affect prices coupons are part of the marketing mix. Similarly, there are varied uses of coupons which include: to incentivize a purchase, reduce a price, provide a free sample, or to aid marketers in understanding the demographics of their customer.Ĭoupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Types and usesĬoupons offer different types of values, such as discounts, free shipping, buy-one get-one, trade-in for redemption, first-time customer coupons, free trial offer, launch offers, festival offers, and free giveaways. In Australia consumers first came in contact with couponing when a company called Shopa Docket promoted offers and discounts on the back of shopping receipts in 1986. The loyalty program ended in 2006, one of the longest loyalty programs. ![]() In 1937 the coupons were printed on the outside of packages. In 1929, Betty Crocker began a loyalty points program and began issuing coupons that could be used to redeem for premiums like free flatware. By 1895 Coke was served in every state in the United States. It is estimated that between 18 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. Coupons were mailed to potential customers and placed in magazines. Ĭoca-Cola's 1888-issued "free glass of" is the earliest documented coupon. By 1913, the company had redeemed 8.5 million tickets. īelieved to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. History Originĭuring the great famine of 18 AH (638 CE), Umar, the second ruler of the Islamic Caliphate, introduced several reforms such as the introduction of food rationing using coupons, which were given to those in need and could be exchanged for wheat and flour. A common alternate American pronunciation is / ˈ k juː p ɒ n/ KEW-pon. In Britain, the United States, and Canada it is pronounced / ˈ k uː p ɒ n/ KOO-pon. The word is of French origin, pronounced. ![]() Most coupons have an expiration date, although American military commissaries overseas honor manufacturers' coupons for up to six months past the expiration date. Coupons can be targeted selectively to regional markets in which price competition is great. "Only about 4 percent" of coupons received were redeemed. The New York Times reported "more than 900 manufacturers' coupons were distributed" per household, and that "the United States Department of Agriculture estimates that four families in five use coupons. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.Ĭustomarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. Food stuff ration coupons types I–V for direct laborers and workers in Vietnam, 1976–1986
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